ADVANCE DIGITAL MARKETING

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Advance Digital Marketing Training

Ducat is Best digital marketing Institutes and Providing the practical training as per industry standards. Our Advance Digital Marketing Training will help you master the subject in theory and practical. Our course includes website designing, Search engine optimization, Search Engine Marketing (Google ads & Bing Ads), Social Media Marketing, Email Marketing, Online Reputation Management, Inbound Marketing, Money Making Strategies and more. We deliver the digital marketing training in classroom & We are offering both Weekdays and Weekends Classes for Digital Marketing. We are offering Advance Digital Marketing Training in Delhi NCR from expert trainers. We believe in practical oriented training, so we help students with practical examples and assignments in training course.

Overview of Advance Digital Marketing 2 Hrs

what is marketing and digital marketing?
understanding Marketing and Digital Marketing Process?

Website Creation 2 HRS

Introduction to Web Technologies
Careers in Web Technologies and Job Roles
Roles How the Website Works?
Client and Server Scripting Languages
Difference between a Web Designer and Web Developer
Types of Websites (Static and Dynamic Websites)
Responsive design and layout

Photoshop 6 HRS

Introduction to Adobe Photoshop
Color mode & resolution
Types of Graphics
Export image
Animated Image
Tools Ruler and scaling
Create Logos Photos masking

HTML5 4 HRS

Introduction to HTML5
Introduction to HTML5
What's new in HTML5

CSS 6 HRS

Introduction to CSS3.0
What's new in CSS 3.0
Border
border-image
border-radius CSS Shadows
Text-shadow
Box-shadow Background
background-clip
background-size
background-origin
background-image

Java Script 6 HRS

Syntax
Enabling
Placement
Variables
Operators

Dreamweaver cc 4 HRS

Interface
hoosing a workspace
document window & toolbars
he document window
the launcher
the insert panel & tool sets
the document toolbar
the property inspector
dockable floating panels
using contextual menus Site Control
defining a site file and folder management
creating site maps using the file browser

Wordpress 8 HRS

About CMS and creating website in Wordpress
Wordpress Installation
Create domain email accounts
Wordpress introduction themes
How to create pages and post in wordpress
Categories vs tags
How to create Menus in Wordpress
Free theme customization part 1
Free theme customization part 2
Free theme customization part 3
Overview , Analysis, Installation & use of Plugins
Content Development
Payment gateway and website security
Domain Booking
Server & Hosting
One Live Project

Search Engine Optimization 16 HRS

What is SEO?
What are search engines and their functions ?
Understanding traffic , keywords etc
On page optimization
- Site Analysis
- Keyword Research With Google Keyword Planner
- Keyword Planning
- Domain
- URL Structure
- Title Tag
- Meta Tag
- Google Analytics (Code Generation)
- Canonical Tag
- H1 Tag
- Image Optimization (Alt Tag)
- Anchor Tag
- Content Optimization
- Sitemap Creation & Submission (html and xml)
- Robots.txt
- Custom 404
- 01 Redirect
- .htaccess
Off page optimization
- What is Off page SEO?
- Why Off page is Important
- What are Backlinks?
- Backlinks Creation Methods
- Difference Between Do Follow and No Follow Backlinks
- What is Google Page Rank
- How to Increase Google Page Rank
- Web Directory Submissions
- Social Bookmarking
- Article Writing & Submission
- Press Release Writing & Submission
- Comment Blogging
- Classifieds Posting
- Forum Posting
- Link Exchange (One way, two way and three way)
- Search Engine Submissions
- RSS Feeds
Google Web Master Tool (Search Console )
Bing Web Master Tool
SEO Interview Questions
Others SEO Tools

PPC Advertising (Google Ads & Express) 16 HRS

Understanding in organic search results
ntroduction to Google ads & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google ads account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display,
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (adrank) in detail with examples
What is quality score
Why quality score is important What is CTR?
Why CTR is important Understanding bids
Advanced level bid strategies
Enhanced CPC
What are flexible bidding strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our Campaign
Creating adgroups
Finding relevant adgroups options using tool
creating adgroups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group using keyword planner tool
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Google Web Master Tool (Search Console )
Creating ads
understanding ad metrics Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads Creating ads
Tracking Performance/Conversion
What is conversion tracking Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns
Remarketing

Social Media Marketing 12 HRS

What is social media
understanding the existing social media paradigms & psychology
How social media marketing is different than others

Facebook & Instagram Marketing

Understanding Facebook marketing practical session
Creating Facebook Page
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page merketing
Facebook Advertising
Types of Facebook advertising
Best practices for Facebook advertising
Creating Facebook advertising campaign
argeting in ad campaign
Payment module-CPC vs CPM-CPA
Setting up conversion tracking
facebook instant articles
facebook creator studio
Ad breaks

Linkedin Marketing

What is Linkedin
Understanding Linkedin
company profile vs Individual Profiles (Difference between Individual and Company Profiles)
Understanding Linkedin Groups (Manage Linkedin groups)
How to do marketing on Linkedin groups
Linkedin Advertising & it best Practices
Increase ROI from Linkedin ads
Linkedin Publishing

Twitter Advertising

understanding twitter
Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
ow to do marketing on Twitter
Black hat techniques of Twitter Marketing
Advertising on Twitter
Creating Campaigns
Types of Ads
Tools of twitter Marketing

Quora Marketing

video Marketing 2 HRS

Understanding Campaigns
creating 1st campaign
Importance of marketing
Benefits of marketing
using you tube for Business
Developing you tube for Marketing strategy
Get traffic through you tube channel/ to your website
Create adgroup
Targeting options
YouTube Monetization
How to Increase Youtube (Views, Subscriber Etc.)

Google Analytics 4 HRS

Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Gooogle analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
How to set up analytics account
Hot to add analytics code in website
Understanding goals and conversion how to setup goals?
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate how to reduce bounce rate
How to setup goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via Google analytics
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
GOOGLE ANALYTICS CERTIFICATION

Mobile Web Marketing 6 HRS

Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of Mobile marketing
- Email Marketing
  - Database Collection of Email Id’s
  - Service provider (Mailchimp, Sendgrid)
  - mail Templates
App Store optimization (ASO)
Addmob
SMS marketing
Whatsapp Marketing

Online Reputation Management (ORM) 2 HRS

What is online reputation management
Why online reputation management
Understanding ORM scenario
How to deal with criticism online
ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by step guide to overcome negative online reputation
Best examples of online reputation management

Adsense & Blogging 2 HRS

What is Adsense
How to get approved for Adsense
Cool trick to get Adsense approval by Google
Using your adsense account interface Placing ads on your blog
Creating blogs with our Free theme
What is Blogging
How to Blog
What is Wordpress and How to Create with Wordpress
Wordpress Themes and Plugins

Affiliates 2 HRS

What is Affiliates
How to join and Earn with Affiliates
op Indian and Worldwide Bloggers
How ot Earn Money with Blogging

Ecommerce Marketing 4 HRS

What is Ecommerce
Top Ecommerce Website around the world
Ecommerce scenario in India
How to do SEO of an Ecommerce website
Why you need a solid Ecommerce marketing strategy
Formulating right Ecommerce marketing strategy
Ecommerce business
Case studies on Ecommerce website
Opencart

How To Grab Freelancing Projects? 2 HRS

Certifications 4 HRS

Google ads Fundamental
Google ads Search
Google ads Display
Google ads Video
Google ads Shopping
Google ads Mobile
Google Analytics
Assessment Certification
Techstack Certificates
Hotspot

Internship

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Query Form

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Commencing New Batch

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