ONLINE DIGITAL MARKETING TRAINING COURSE IN NOIDA / DIGITAL MARKETING TRAINING INSTITUTE IN NOIDA

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Table of Contents

• What is Digital Marketing?
• What is the Importance of Digital Marketer?
• What is Organic Traffic?
• What is the Future of Digital Marketing?
• How Many Courses are there in Digital Marketing?
• Website Designing
• Content Writing
• SEO (Search Engine Optimization)
• Social Media Marketing (SMM)
• Email Marketing
• YouTube Marketing
• Affiliate Marketing
• ORM (Online Reputation Management)
• Pay Per Click (PPC) or Google Adwords
• Native Promotion
• Apps Marketing
• Marketing Automation
• Online PR
• Why Digital Marketing is indeed important?
• What are the Uses of Digital Marketing?
• What are the advantages of digital marketing?
• Is it Worth Doing a Digital Marketing Course?
• Why Enroll In Our Digital Marketing Training Course in Noida?
• Why To Choose DUCAT For Digital Marketing Training in Noida?
• How Ducat Provide Placement Assistance?
• Frequently Asked Questions (FAQ's)

Are you Looking for the Best Institute for Online Digital Marketing Training Course in Noida? DUCAT offers Digital Marketing training classes with live projects by the expert trainer in Noida Sector 16. Our Digital marketing training program in Noida is specially designed for Students, Under-Graduates, Graduates, Working Professionals, and Freelancers. We provide end to end learning in Digital Marketing Domain with deeper dives for creating a winning career for every profile.

What is Digital Marketing?

Online Digital Marketing Training at Ducat is the marketing of your products or services using digital platforms, mainly on the internet but also including mobile phones, tablets, display/search/Video advertising, and any other social platforms like Facebook, Instagram & Twitter.

Digital Marketing platforms are systems based on the internet that can generate, speed up, boost, and transmit product value from the producer to the terminal consumer through digital or social platforms. You can reach millions of customers for your product and services every day through promotions on various digital and social platforms.

What is the Importance of Digital Marketer?

Within this order, the world-wide-web may be a part of modernity, which is widespread anywhere like wildfire. Digital advertising is capable of working via the internet.

Today's society is fighting for lack, so digital advertising is now mandatory. Each person who is linked to the www, they could use it readily everywhere. Should you ask to meet somebody, they will say I don't have enough time, but on the societal website, they will not have any trouble talking to you. By considering these items, electronic advertising is making its strategy in this age.

The public can readily get their preferred and necessary products throughout the internet according to their convenience. Nowadays, people avoid visiting the current market, this kind of circumstances, electronic marketing enables the business to do its services and products. Digital Marketing Training Center in Noida can show unique types of the same thing in a brief period, and customers can quickly consume the things that they like. By these means, the customer goes to the marketplace to buy something, the time necessary to go and come is stored.

The dealer can also be getting aid in the company. He could also associate with more people in a limited while and can communicate the features of his merchandise to the customer.

What is Organic Traffic?

Organic traffic is that when a user comes to your website by searching without clicking on any ads. You can also get organic traffic by doing any promotional activities like PPC, lead generation, and boosting your content if your content is unique and informative. The Digital Marketing Training in Noida content offered by the expert is terrific and will never fail to serve the purpose.

What is the Future of Digital Marketing?

Change is the law of existence, and we know this. Just see many things have changed for the very first time and in the current life and Now is the era of the internet. Folks of all varnas have been linked to the online nowadays. Because of this, it's not difficult to gather all the people in 1 spot, which wasn't possible in the very first moment. During the net, we could even set the relationship between business people and clients.

The need for electronic marketing has been viewed actively at the current moment. The retailer who's making his merchandise is readily passing to the client. That is providing a boost to electronic organizations.

Before digital marketing, organizations used to resort to advertisements. The client looks at reviews then he'd buy it. However, now products can be transmitted directly to the customer. This transaction is within the range of all - consumers and traders also.

Each individual will get everything for each use with no laborious work. The business person doesn't have to consider resorting to papers, posters, or advertising. In light of the ease of all, there's a need for this. People's confidence is moving toward the electronic industry. That is a matter of pleasure for a business person.

How Many Courses are there in Digital Marketing?

There are a lot of aspects of digital marketing platforms like Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Google Adwords, Adsense & Analytics, Content Marketing, and the list goes on. It's the job of an online marketing team to keep your business on top of the Search Engine Result Page (SERP).

Website Designing

A site is quite vital for any company since that's the platform where you get advice about the product and business, with this it is simple to understand through your site which products you've got. Individuals are more interested so you can make the most of it.

In addition to Digital Marketing, the site is also a fantastic alternative for taking comments and client testimonials, so you have to understand what the item believes and what things should have occurred in your product to become better.

Content Writing

Content Writing means writing about something, and here you want a site because the site is where it is possible to write individual posts about Review, Characteristics, Benefits, and Pricing, etc.

So your centric Keyword is readily rated with other search phrases, and the ideal information of this item can convey to individuals.

SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization. It is divided into two categories On-Page and Off-Page. On-Page is generally a one-time activity, but Off-Page is that which you will be doing regularly to rank your website on SERP.

It is a specialized medium that puts your site near the peak of the search engine results that raise the amount of traffic. For this, we must create our website based on keyword and SEO guidelines.

Social Media Marketing (SMM)

Through SMO, a user can express his views in front of tens of thousands of individuals. You're well aware of social networking sites like Facebook, Twitter, and LinkedIn. As soon as we see this website, we see ads on it for a certain period, and it's a useful and productive way for advertisements.

Email Marketing

Email promotion is the shipping of your merchandise via email to some providers. Email advertising is essential for each company in every single way since any provider gives new offerings and discounts to clients in time, for which email promotion is an effortless way.

YouTube Marketing

Now YouTube is the 2nd most popular Search Engine in the world because now most men and women want to watch videos to understand anything. You can give much better information on the merchandise to your customers through YouTube videos, have you any idea why videos are the best medium to advertise the item? It provides you with the facility to create Sound, Motion, and Vision together in one place.

Affiliate Marketing

The remuneration earned by marketing products through sites, links, or blogs is named Affiliate Marketing. Under that, you create your connection and put your goods on that hyperlink. When the customer purchases your product by pressing on that link, you receive money from it.

ORM (Online Reputation Management)

It is not enough to create a website and place it in the very best place. It is likewise crucial to have positive and complete online visibility. A negative response or review could degrade the operation of the site. Therefore, it's also vital that you know about the services of ORM as it favorably helps in branding the business and holds back negative reviews.

Pay Per Click (PPC) or Google Adwords

An advertisement that you want to see on the first page of SERP by paying to google is known as Pay Per Click or PPC Advertising as it is being understood by its name, which cash is deducted after it has clicked. It can be for every type of advertisement. These advertisements keep coming up in the Google search. If a person sees these advertisements and clicks on that ad, then the money is deducted. It is also a type of electronic marketing.

Native Promotion

Native advertising is known as ads that are mostly content-led and are showcased on another platform using non-paid content. BuzzFeed's sponsored posts are a good illustration of such advertisements.

Apps Marketing

Marketing different products on the Internet to reach individuals and sell a product to the users. It's called program marketing. It is the best method of digital marketing. Nowadays, a large number of people are using smart telephones. Big businesses make their programs and create apps available to individuals.

Marketing Automation

Marketing automation is called the one in which software or other tools are used for the promotion of the organization. In which some repetitive activities such as emails, social networking, and other website actions are automatic.

Online PR

Online PR is a technique where Online Coverage is procured with digital publications, blogs, along with other networking sites. They are similar to classic PR but only in the internet area.

Why Digital Marketing is indeed important?

Digital Marketing Team applies the best techniques and strategies so that your business stays ahead in the competition and always on the top position or page of the SERPs. Digital marketing is very cost-saving in comparison to traditional marketing. You can reach millions of people without spending too much money as you spend right now.

The number of users of smartphones is going to reach more than Millions. Numerous students and professionals have experienced the benefits of digital marketing by enrolling themself in Ducat, The Best Digital Marketing Training Institute in Noida, Greater Noida.

Now the purpose is why this electronic promotion is so essential. So I wish to inform you that today this electronic marketing is so much available that now everyone has lots of sources of advice. They could find any information at any time and at any location. Now, these days are not anymore when someone was able to rely on Text Messages, and that some people may see the identical thing that marketers used to notify them.

Therefore this electronic media is rising day by day, and much more entertainment, news, purchasing, and social interaction have been occurring inside. Consumers today aren't just listening to the items of their organization, but they're also identifying the good and poor and gathering information from other people too.

Best Digital Marketing Institute in Noida is Ducat, which provides the best training center for Digital Marketing. Using which you can market your Products or Services on Digital platforms like Social Media, the Internet, and Mobile Phones efficiently and can get traffic to your business.

Nowadays, they wish to trust a new one in which they can expect, know their needs of organizations, and show them what is correctly based on their requirement, which they can purchase afterward. Some people are not interested in the series wag of this waste. They want brands they can expect, which live up to their expectations.

What are the Uses of Digital Marketing?

We're telling you about the usefulness of digital advertising -

• You are able to create a brochure on your website and promote your product on it to the public's letter-box.
• Website Traffic - Which website has the greatest audience crowd - first you know that then put your ad on that site so that more users may see you.
• Attribution Modeling - During this, we can determine which products people are interested in or are visiting the advertisements. For this, special tools need to be used which can be accomplished by a special technique and we could track the activities of our customers i.e. their attention.

The subject of how you're making contact with your customers is essential. It would help if you also kept an eye on the choice with their requirements; this can boost business.

Their hope in you is also quite crucial that after seeing that advertising, do not hesitate to purchase your product and take it instantly. You have to give religion to their trust. It is your responsibility to guarantee the client. If a person doesn't like the material, an e-book can enable you to change it so he can convey his message to you. You can learn everything about online marketing from the Best Digital Marketing Training Institute in Noida.

What are the advantages of digital marketing?

With electronic marketing, marketers can see precise results in real-time in comparison to some other offline advertising methods. If you've ever been promoted in a newspaper, then you must know how joyful it is to say precisely how many people have seen your advertising. It is not feasible to even know this. At precisely the same time, in electronic marketing, this work could be accomplished quickly and correctly.

• Website Traffic
• Attribution Modeling
• Low price investment
• Simple to Use
• Effective and Creative Options

Is it Worth Doing a Digital Marketing Course?

Nowadays, digital marketing specialist is critical in the largest company. They're essential members of their electronic marketing and advertising group. These are the responsibility of preparing and keeping digital marketing material. They create web banner advertisements, emails, and sites for the organization and brand them. Marketing campaigns for digital and Internet technology are ready, which can be delivered to people through mobile telephones and social media.

Why Enroll In Our Digital Marketing Training Course in Noida?

We Focus on Innovative ideas, High-quality Training, Smart Classes, 100% job assistance, and Opening the doors of opportunities. Our Digital Marketing Trainees are working across the nation. We at Ducat India, the No#1 Digital Marketing Course in Noida with 100% Placement. 40+ Modules and 3 Months Course Duration. Certified Trainers with Over 10,000 Students Trained in Digital Marketing Course in Noida.

Our Alumni Works At

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Why To Choose DUCAT For Digital Marketing Training in Noida?

• We Offer the Best Digital Marketing Training in Noida by industry experts.
• Regular as well as weekend classes are provided.
• We have Expert Trainers with years of Industry Experience.
• Trainers of Ducat help every student in live project training.
• We also offer 100% Placement Assistance.
• We also offer Internships in every field.
• Students can come anytime and can access the labs.
• We also prepare our students for interviews and provide every tool to get a job.
• Discussion Zones are also available.
• 24x7 internet facility.
• Students will be working on live projects.
• Ducat Noida provides a well-Recognized Course Completion Certificate with a project letter.
• Students can retake the class with zero charges.
• It helps students to take knowledge of complex technical concepts.
• We accept UPI, Cheques, Cash, Paytm, Credit cards, Debit cards, and Net Banking.

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How Ducat Provide Placement Assistance?

• Ducat is the best institute for Digital Marketing Certification Training in Noida in providing placement assistance to every student.
• We also teach students how to build their Resumes.
• Our Placement cell helps every student to get a job in MNCs like Tech Mahindra, Wipro, TCS, Accenture, etc.
• Internships are also available in Ducat.

Ducat offers an exciting opportunity for students who are interested in Ducat Digital Marketing Training Course and get hands-on experience in the continually growing Digital Marketing industry. Our Best Digital Marketing Training in Delhi NCR. for Digital Marketing is made for those who are looking for real-time experience in this field. Ducat provides real-time work exposure & experience with real-time scenarios in different projects.

Overview of Digital Marketing

• What are marketing and digital marketing?
• Understanding Marketing and Digital Marketing Process?

Website Creation

• Understanding about Internet, websites, domain, web server, web hosting, etc.
• Planning of a website
• HTML Basic
• About CMS and creating a website in WordPress
• Domain Booking
• Server & Hosting
• One Live Project

Search Engine Optimization

• What is SEO?
• What are search engines and their functions?
• Understanding traffic, keywords, etc
• On page optimizationSite Analysis
  Keyword Research With Google Keyword Planner
  Keyword Planning
  Domain
  URL Structure
  Title Tag
  Meta Tag
  Google Analytics (Code Generation)
  Canonical Tag
  H1 Tag
  Image Optimization (Alt Tag)
  Anchor Tag
  Content Optimization
  Sitemap Creation & Submission (HTML and XML)
  Robots.txt
  Custom 404
  01 Redirect
  .htaccess
• Off-page optimizationWhat is Off-page SEO?
  Why Off page is Important
  What are Backlinks?
  Backlinks Creation Methods
  Difference Between Do Follow and No Follow Backlinks
  What is Google Page Rank
  How to Increase Google Page Rank
  Web Directory Submissions
  Social Bookmarking
  Article Writing & Submission
  Press Release Writing & Submission
  Comment Blogging
  Classifieds Posting
  Forum Posting
  Link Exchange (One way, two-way and three-way)
  Search Engine Submissions
  RSS Feeds
• Google Web Master Tool (Search Console )
• Bing Web Master Tool
• SEO Interview Questions
• Others SEO Tools

PPC Advertising (Google Ads & Express)

• Understanding organic search results
• introduction to Google ads & PPC advertising
• Overview of Microsoft Adcenter (Bing & Yahoo)
• Setting up Google ads account
• Understanding AdWords account structure
• Campaigns, Adgroups, Ads, Keywords, etc.
• Types of Advertising campaigns-Search, Display,
• Difference between search & display campaign
• How does AdWords rank ads
• Understanding AdWords algorithm (adrank) in detail with examples
• What is the quality score
• Why quality score is important What is CTR?
• Why CTR is important Understanding bids
• Advanced level bid strategies
• Enhanced CPC
• What are flexible bidding strategies
• Understanding ad-extensions
• Types of ad-extensions
• Adding ad-extensions in our Campaign
• Creating adgroups
• Finding relevant adgroups options using tool
• creating adgroups using tool
• Understanding keywords
• Finding relevant keywords
• Adding keywords in ad-group using keyword planner tool
• Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
• Examples of types of keywords
• Google Web Master Tool (Search Console )
• Creating ads
• understanding ad metrics Display & destination URL
• How to write a compelling ad copy
• Best & worst examples of ads Creating ads
• Tracking Performance/Conversion
• What is conversion tracking Why is it important
• How to set up conversion tracking
• Adding tracking code in your website
• Checking conversion stats
• Optimizing Search Campaigns
• Remarketing

Social Media Marketing

• What is social media
• understanding the existing social media paradigms & psychology
• How social media marketing is different than others

Facebook & Instagram Marketing

• Understanding Facebook marketing practical session
• Creating Facebook Page
• Increasing fans on fan page
• How to do marketing on fan page (with examples)
• Fan engagement
• Important apps to do fan page marketing
• Facebook Advertising
• Types of Facebook advertising
• Best practices for Facebook advertising
• Creating Facebook advertising campaign
• targeting in ad campaign
• Payment module-CPC vs CPM-CPA
• Setting up conversion tracking
• Facebook instant articles
• Facebook creator studio
• Ad breaks

Linkedin Marketing

• What is Linkedin
• Understanding Linkedin
• company profile vs Individual Profiles (Difference between Individual and Company Profiles)
• Understanding Linkedin Groups (Manage Linkedin groups)
• How to do marketing on Linkedin groups
• Linkedin Advertising & it best Practices
• Increase ROI from Linkedin ads
• Linkedin Publishing

Twitter Advertising

• understanding twitter
• Tools to listen & measure influence on Twitter: Tweetdeck, Klout, PeerIndex
• how to do marketing on Twitter
• Black hat techniques of Twitter Marketing
• Advertising on Twitter
• Creating Campaigns
• Types of Ads
• Tools of Twitter Marketing

Quora Marketing

video Marketing

• Understanding Campaigns
• creating 1st campaign
• Importance of marketing
• Benefits of Marketing
• using youtube for Business
• Developing youtube for Marketing Strategy
• Get traffic through youtube channel/ to your website
• Create a group
• Targeting options
• YouTube Monetization
• How to Increase Youtube (Views, Subscribers Etc.)

Google Analytics

• Introduction to Google Analytics
• How Google Analytics works
• Understanding Google analytics account structure
• Understanding Gooogle analytics insights
• Understanding cookie tracking
• Types of cookie tracking used by Google Analytics
• How to set up an analytics account
• Hot to add analytics code in the website
• Understanding goals and conversion how to set up goals?
• Understanding different types of goals
• Understanding bounce & bounce rate
• Difference between exit rate & bounce rate and how to reduce bounce rate
• How to setup goals
• Importance of funnels
• How to integrate AdWords and analytics account
• Benefits of integrating AdWords & analytics
• Measuring the performance of marketing campaigns via Google Analytics
• Understanding filters & segments
• How to set up filters & segments
• How to view customized reports
• Monitoring traffic sources
• Monitoring traffic behavior
• Taking corrective actions if required
• GOOGLE ANALYTICS CERTIFICATION

Mobile Web Marketing

• Understanding Mobile Devices
• Mobile Marketing and Social Media
• Mobile Marketing Measurement and Analytics
• Fundamentals of Mobile Marketing
  Email MarketingDatabase Collection of Email Id’s
  Service provider (Mailchimp, Sendgrid)
  mail Templates
• App Store Optimization (ASO)
• Addmob
• SMS marketing
• Whatsapp Marketing

Online Reputation Management (ORM)

• What is online reputation management
• Why online reputation management
• Understanding ORM scenario
• How to deal with criticism online
• ways to create a positive brand image online
• Understanding tools for monitoring online reputation
• Step by step guide to overcome negative online reputation
• Best examples of online reputation management

Adsense & Blogging

• What is Adsense
• How to get approved for Adsense
• Cool trick to get Adsense approval from Google
• Using your AdSense account interface Placing ads on your blog
• Creating blogs with our Free theme
• What is Blogging
• How to Blog
• What is WordPress and How to Create with WordPress
• WordPress Themes and Plugins

Affiliates

• What is Affiliates
• How to join and Earn with Affiliates
• op Indian and Worldwide Bloggers
• How to Earn Money by Blogging

Ecommerce Marketing

• What is Ecommerce
• Top Ecommerce Website around the world
• Ecommerce scenario in India
• How to do SEO of an Ecommerce website
• Why you need a solid Ecommerce marketing strategy
• Formulating right Ecommerce marketing strategy
• Ecommerce business
• Case studies on Ecommerce website
• Opencart

How To Grab Freelancing Projects?

Certifications

• Google ads Fundamental
• Google ads Search
• Google ads Display
• Google ads Video
• Google ads Shopping
• Google ads Mobile
• Google Analytics
• Assessment Certification
• Hotspot

Frequently Asked Questions (FAQ)

Q: What is Digital Marketing?

A: Digital Marketing platforms are programs primarily based on the web that may generate, speed up, increase, and transmit product worth from the producer to the terminal shopper by digital or social platforms.

Q: Is the Digital Marketing Course difficult to learn?

A: Digital Marketing is not difficult to learn while it is an extensive program that is easy to learn for beginners.

Q: What is the use of Digital Marketing in the Future?

A: Digital Marketing is the better course option chosen by the student where they have better career options and high market demand. It is one of the effective career options in the customer management platform.

Q: Where can I learn Advanced Digital Marketing with Certification?

A: To learn advanced Digital Marketing Course and certification you easily enroll yourself at Ducat is one of the leading IT training institutes in Noida which offers the finest quality of education.

Q: How do I become a Digital Marketing expert?

A: To become a Digital Marketing expert you need to enroll yourself at Ducat where you get proper guidance with step-by-step procedures from our faculty to become experts.

Q: Which institute is best for the Digital Marketing Training course in Noida?

A: Ducat is the best Digital Marketing Training institute in Noida where several students appear each year to get admission.

Q: Do you also provide practical knowledge on Live projects?

A: Yes, we provide practical knowledge and live projects offered to the students with better practical understanding.

Q: Why should I choose Ducat for Digital Marketing training?

A: Ducat is the top choice of students where they offer quality education under the guidance of experienced faculty members with live session training offered to the students. Students get a lab facility with proper Wi-Fi facility for the students and help in shaping their career.