Best Digital Marketing Training Course in Ghaziabad & Digital Marketing Training Institute in Ghaziabad
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Are you Looking for the Best institute for Digital Training Course in Ghaziabad? DUCAT gives Digital marketing training classes (SEO, SEM SMO and PPC) with live assignments by the professional trainer in Ghaziabad. Our Digital marketing training program is specially designed for Under-Graduates, Graduates, Working Professionals and Freelancers. We support an end to end learning on Digital Domain with deep dives for developing a winning profession for every profile.
What is Digital Marketing?
Digital Marketing Training at Ducat defines the marketing of products and services of a company or profession through digital channels such as search engines, websites, email, social media, mobile applications, etc. It involves the usage of electronic machines and the internet.
The main advantages of Digital Marketing are to optimize a website for Search Engines. It is used to enhance the volume and element of traffic to a website for search engines. It is a mechanism of getting traffic to your internet site via an organic search on search engines.
In this Digital Marketing technique, we optimize our websites in such a way that it is going to be rank on the 1st web page on Google, Yahoo, Bing and all others. So, if you are looking for Professional Training in Ghaziabad, DUCAT is a perfect place to start.
Importance of Digital Marketing Training
1. For Fresher looking to start a good profession
For fresher who are interested in the digital area, it’s reasonable to start your profession as a digital marketer. Most of the organisations are looking to shift to digital marketing from traditional advertising techniques, and it will develop a large number of job openings in this field.
2. For students and homemakers
If you are a student or homemaker, you could earn supportive earning via doing digital marketing as a part-time job. It is a good option for candidates to streamline their profession to the digital marketing field stand on top of the competitive world. If you have a small scale business, then you can handle the social media channels without depending on any department.
3. For the person who is in problem finding jobs
If you are struggling to get a job due to backlogs or lack of experience in a specific field, then you can try to develop a career in the digital marketing field. Poor programming ability or limited verbal information will not adversely affect you in this career.
There are lots of reasons to choose a digital marketing profession in India, because of the boom in internet users and several digital campaigns such as digital India campaigns. It is anticipated that 2, 00,000 Digital marketing job opportunities will get up by 2020 with a rise in salaries.
The majority of corporations are hiring digital marketing experts at a higher rate in comparison to the last year. And all the other factors imply that there is an overall positive scenario for the digital marketing profession in India.
Career Scope after Digital Marketing Training
Once you entire your Digital Marketing Training in Ghaziabad at DUCAT, you can work with the following job profiles:
- Digital Marketing Manager
- Content Writers
- Inbound Marketing Manager
- Search Engine Marketer
- SEO Executives
- Copy Writer
- Conversion Rate Optimizer
Top Reasons to Choose DUCAT for Digital Marketing Training in Ghaziabad
- DUCAT provides Digital Marketing Training by industry experts.
- DUCAT organize during weekdays and weekends as consistent with participant's needs.
- We mainly target on practical classes in preference to theoretical classrooms.
- Lifetime validity (In case you face any issue in any training module, you may keep that module).
- Digital Marketing training lecture rooms are ready with projectors, live racks, Wi-Fi, and digital pads.
- Our certificates are globally identified furnished after completion of course.
How Ducat Provide Placement Assistance?
- Ducat is the best institute for Digital Marketing Certification Training in Ghaziabad in providing placement assistance to every student.
- DUCAT facilitates the student in the development of their RESUME as per the current industry standard.
- DUCAT organize Personality Development Training which contains spoken English, Group Discussions, Mock Interviews, Presentation skills to help students to face challenging interview position with ease.
- DUCAT has prepared its students to get positioned in top IT companies like TCS, Infosys, HCL, Genpact and many more.
Digital marketing is using digital technology to achieve advertising and marketing goals. In the world, with over 70% of internet users lively on social networks, who spend at least one hour a day on average on social networking sites. Most of the users are on the internet due to which they can be easily focused and creates job opportunity for Digital Marketing Professionals. Ducat is the Best Digital Marketing Training in Ghaziabad.
Overview of Digital Marketing
- What is marketing and digital marketing?
- Understanding Marketing and Digital Marketing Process?
- Understanding the Internet , websites, domain, web server, web hosting etc.
- Planning of a website
- HTML Basic
- About CMS and creating a website in Wordpress
- Domain Booking
- Server & Hosting
- One Live Projec
Search Engine Optimization
- What is SEO?
- What are search engines and their functions ?
- Understanding traffic , keywords etc
- On page optimization
- Site Analysis
- Keyword Research With Google Keyword Planner
- Keyword Planning
- URL Structure
- Title Tag
- Meta Tag
- Google Analytics (Code Generation)
- Canonical Tag
- H1 Tag
- Image Optimization (Alt Tag)
- Anchor Tag
- Content Optimization
- Sitemap Creation & Submission (html and xml)
- Custom 404
- 01 Redirect
- Off page optimization
- What is Off page SEO?
- Why Off page is Important
- What are Backlinks?
- Backlinks Creation Methods
- Difference Between Do Follow and No Follow Backlinks
- What is Google Page Rank
- How to Increase Google Page Rank
- Web Directory Submissions
- Social Bookmarking
- Article Writing & Submission
- Press Release Writing & Submission
- Comment Blogging
- Classifieds Posting
- Forum Posting
- Link Exchange (One way, two way and three way)
- Search Engine Submissions
- RSS Feeds
- Google Web Master Tool (Search Console )
- Bing Web Master Tool
- SEO Interview Questions
- Others SEO Tools
PPC Advertising (Google Ads & Express)
- Understanding in organic search results
- ntroduction to Google ads & PPC advertising
- Overview of Microsoft Adcenter (Bing & Yahoo)
- Setting up Google ads account
- Understanding adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc.
- Types of Advertising campaigns-Search, Display,
- Difference between search & display campaign
- How does adwords rank ads
- Understanding adwords algorithm (adrank) in detail with examples
- What is quality score
- Why quality score is important What is CTR?
- Why CTR is important Understanding bids
- Advanced level bid strategies
- Enhanced CPC
- What are flexible bidding strategies
- Understanding ad-extensions
- Types of ad-extensions
- Adding ad-extensions in our Campaign
- Creating adgroups
- Finding relevant adgroups options using tool
- creating adgroups using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in ad-group using keyword planner tool
- Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
- Examples of types of keywords
- Google Web Master Tool (Search Console )
- Creating ads
- understanding ad metrics Display & destination URL
- How to write a compelling ad copy
- Best & worst examples of ads Creating ads
- Tracking Performance/Conversion
- What is conversion tracking Why is it important
- How to set up conversion tracking
- Adding tracking code in your website
- Checking conversion stats
- Optimizing Search Campaigns
Social Media Marketing
- What is social media
- understanding the existing social media paradigms & psychology
- How social media marketing is different than others
Facebook & Instagram Marketing
- Understanding Facebook marketing practical session
- Creating Facebook Page
- Increasing fans on fan page
- How to do marketing on fan page (with examples)
- Fan engagement
- Important apps to do fan page merketing
- Facebook Advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Creating Facebook advertising campaign
- argeting in ad campaign
- Payment module-CPC vs CPM-CPA
- Setting up conversion tracking
- facebook instant articles
- facebook creator studio
- Ad breaks
- What is Linkedin
- Understanding Linkedin
- company profile vs Individual Profiles (Difference between Individual and Company Profiles)
- Understanding Linkedin Groups (Manage Linkedin groups)
- How to do marketing on Linkedin groups
- Linkedin Advertising & it best Practices
- Increase ROI from Linkedin ads
- Linkedin Publishing
- understanding twitter
- Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
- ow to do marketing on Twitter
- Black hat techniques of Twitter Marketing
- Advertising on Twitter
- Creating Campaigns
- Types of Ads
- Tools of twitter Marketing
- Understanding Campaigns
- creating 1st campaign
- Importance of marketing
- Benefits of marketing
- using you tube for Business
- Developing you tube for Marketing strategy
- Get traffic through you tube channel/ to your website
- Create adgroup
- Targeting options
- YouTube Monetization
- How to Increase Youtube (Views, Subscriber Etc.)
- Introduction to Google analytics
- How Google analytics works
- Understanding Google analytics account structure
- Understanding Gooogle analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google analytics
- How to set up analytics account
- Hot to add analytics code in website
- Understanding goals and conversion how to setup goals?
- Understanding different types of goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate how to reduce bounce rate
- How to setup goals
- Importance of funnels
- How to integrate adwords and analytics account
- Benefits of integrating adwords & analytics
- Measuring performance of marketing campaigns via Google analytics
- Understanding filters & segments
- How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if required
- GOOGLE ANALYTICS CERTIFICATION
Mobile Web Marketing
- Understanding Mobile Devices
- Mobile Marketing and Social Media
- Mobile Marketing Measurement and Analytics
- Fundamentals of Mobile marketing
- Email Marketing
- Database Collection of Email Id’s
- Service provider (Mailchimp, Sendgrid)
- mail Templates
- App Store optimization (ASO)
- SMS marketing
- Whatsapp Marketing
Online Reputation Management (ORM)
- What is online reputation management
- Why online reputation management
- Understanding ORM scenario
- How to deal with criticism online
- ways to create positive brand image online
- Understanding tools for monitoring online reputation
- Step by step guide to overcome negative online reputation
- Best examples of online reputation management
Adsense & Blogging
- What is Adsense
- How to get approved for Adsense
- Cool trick to get Adsense approval by Google
- Using your adsense account interface Placing ads on your blog
- Creating blogs with our Free theme
- What is Blogging
- How to Blog
- What is Wordpress and How to Create with Wordpress
- Wordpress Themes and Plugins
- What is Affiliates
- How to join and Earn with Affiliates
- op Indian and Worldwide Bloggers
- How ot Earn Money with Blogging
- What is Ecommerce
- Top Ecommerce Website around the world
- Ecommerce scenario in India
- How to do SEO of an Ecommerce website
- Why you need a solid Ecommerce marketing strategy
- Formulating right Ecommerce marketing strategy
- Ecommerce business
- Case studies on Ecommerce website
How To Grab Freelancing Projects?
- Google ads Fundamental
- Google ads Search
- Google ads Display
- Google ads Video
- Google ads Shopping
- Google ads Mobile
- Google Analytics
- Assessment Certification