Best Digital Marketing Training course In Ghaziabad

Best Digital Marketing Training Course in Ghaziabad & Digital Marketing Training Institute in Ghaziabad

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Are you Looking for the Best institute for Digital Training Course in Ghaziabad? DUCAT gives Digital marketing training classes (SEO, SEM SMO and PPC) with live assignments by the professional trainer in Ghaziabad. Our Digital marketing training program is specially designed for Under-Graduates, Graduates, Working Professionals and Freelancers. We support an end to end learning on Digital Domain with deep dives for developing a winning profession for every profile.

What is Digital Marketing?

Digital Marketing Training at Ducat defines the marketing of products and services of a company or profession through digital channels such as search engines, websites, email, social media, mobile applications, etc. It involves the usage of electronic machines and the internet.

The main advantages of Digital Marketing are to optimize a website for Search Engines. It is used to enhance the volume and element of traffic to a website for search engines. It is a mechanism of getting traffic to your internet site via an organic search on search engines.

In this Digital Marketing technique, we optimize our websites in such a way that it is going to be rank on the 1st web page on Google, Yahoo, Bing and all others. So, if you are looking for Professional Training in Ghaziabad, DUCAT is a perfect place to start.

Importance of Digital Marketing Training

1. For Fresher looking to start a good profession

For fresher who are interested in the digital area, it’s reasonable to start your profession as a digital marketer. Most of the organisations are looking to shift to digital marketing from traditional advertising techniques, and it will develop a large number of job openings in this field.

2. For students and homemakers

If you are a student or homemaker, you could earn supportive earning via doing digital marketing as a part-time job. It is a good option for candidates to streamline their profession to the digital marketing field stand on top of the competitive world. If you have a small scale business, then you can handle the social media channels without depending on any department.

3. For the person who is in problem finding jobs

If you are struggling to get a job due to backlogs or lack of experience in a specific field, then you can try to develop a career in the digital marketing field. Poor programming ability or limited verbal information will not adversely affect you in this career.

There are lots of reasons to choose a digital marketing profession in India, because of the boom in internet users and several digital campaigns such as digital India campaigns. It is anticipated that 2, 00,000 Digital marketing job opportunities will get up by 2020 with a rise in salaries.

The majority of corporations are hiring digital marketing experts at a higher rate in comparison to the last year. And all the other factors imply that there is an overall positive scenario for the digital marketing profession in India.

Career Scope after Digital Marketing Training

Once you entire your Digital Marketing Training in Ghaziabad at DUCAT, you can work with the following job profiles:

Digital Marketing Manager
Content Writers
Inbound Marketing Manager
Search Engine Marketer
SEO Executives
Copy Writer
Conversion Rate Optimizer

Top Reasons to Choose DUCAT for Digital Marketing Training in Ghaziabad

DUCAT provides Digital Marketing Training by industry experts.
DUCAT organize during weekdays and weekends as consistent with participant's needs.
We mainly target on practical classes in preference to theoretical classrooms.
Lifetime validity (In case you face any issue in any training module, you may keep that module).
Digital Marketing training lecture rooms are ready with projectors, live racks, Wi-Fi, and digital pads.
Our certificates are globally identified furnished after completion of course.

How Ducat Provide Placement Assistance?

Ducat is the best institute for Digital Marketing Certification Training in Ghaziabad in providing placement assistance to every student.
DUCAT facilitates the student in the development of their RESUME as per the current industry standard.
DUCAT organize Personality Development Training which contains spoken English, Group Discussions, Mock Interviews, Presentation skills to help students to face challenging interview position with ease.
DUCAT has prepared its students to get positioned in top IT companies like TCS, Infosys, HCL, Genpact and many more.

Conclusion

Digital marketing is using digital technology to achieve advertising and marketing goals. In the world, with over 70% of internet users lively on social networks, who spend at least one hour a day on average on social networking sites. Most of the users are on the internet due to which they can be easily focused and creates job opportunity for Digital Marketing Professionals. Ducat is the Best Digital Marketing Training in Ghaziabad.

Overview of Digital Marketing

What is marketing and digital marketing?
Understanding Marketing and Digital Marketing Process?

Website Creation

Understanding the Internet , websites, domain, web server, web hosting etc.
Planning of a website
HTML Basic
About CMS and creating a website in Wordpress
Domain Booking
Server & Hosting
One Live Projec

Search Engine Optimization

What is SEO?
What are search engines and their functions ?
Understanding traffic , keywords etc
On page optimization
- Site Analysis
- Keyword Research With Google Keyword Planner
- Keyword Planning
- Domain
- URL Structure
- Title Tag
- Meta Tag
- Google Analytics (Code Generation)
- Canonical Tag
- H1 Tag
- Image Optimization (Alt Tag)
- Anchor Tag
- Content Optimization
- Sitemap Creation & Submission (html and xml)
- Robots.txt
- Custom 404
- 01 Redirect
- .htaccess
Off page optimization
- What is Off page SEO?
- Why Off page is Important
- What are Backlinks?
- Backlinks Creation Methods
- Difference Between Do Follow and No Follow Backlinks
- What is Google Page Rank
- How to Increase Google Page Rank
- Web Directory Submissions
- Social Bookmarking
- Article Writing & Submission
- Press Release Writing & Submission
- Comment Blogging
- Classifieds Posting
- Forum Posting
- Link Exchange (One way, two way and three way)
- Search Engine Submissions
- RSS Feeds
Google Web Master Tool (Search Console )
Bing Web Master Tool
SEO Interview Questions
Others SEO Tools

PPC Advertising (Google Ads & Express)

Understanding in organic search results
ntroduction to Google ads & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google ads account
Understanding adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display,
Difference between search & display campaign
How does adwords rank ads
Understanding adwords algorithm (adrank) in detail with examples
What is quality score
Why quality score is important What is CTR?
Why CTR is important Understanding bids
Advanced level bid strategies
Enhanced CPC
What are flexible bidding strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our Campaign
Creating adgroups
Finding relevant adgroups options using tool
creating adgroups using tool
Understanding keywords
Finding relevant keywords
Adding keywords in ad-group using keyword planner tool
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Examples of types of keywords
Google Web Master Tool (Search Console )
Creating ads
understanding ad metrics Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads Creating ads
Tracking Performance/Conversion
What is conversion tracking Why is it important
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Optimizing Search Campaigns
Remarketing

Social Media Marketing

What is social media
understanding the existing social media paradigms & psychology
How social media marketing is different than others

Facebook & Instagram Marketing

Understanding Facebook marketing practical session
Creating Facebook Page
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page merketing
Facebook Advertising
Types of Facebook advertising
Best practices for Facebook advertising
Creating Facebook advertising campaign
argeting in ad campaign
Payment module-CPC vs CPM-CPA
Setting up conversion tracking
facebook instant articles
facebook creator studio
Ad breaks

Linkedin Marketing

What is Linkedin
Understanding Linkedin
company profile vs Individual Profiles (Difference between Individual and Company Profiles)
Understanding Linkedin Groups (Manage Linkedin groups)
How to do marketing on Linkedin groups
Linkedin Advertising & it best Practices
Increase ROI from Linkedin ads
Linkedin Publishing

Twitter Advertising

understanding twitter
Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
ow to do marketing on Twitter
Black hat techniques of Twitter Marketing
Advertising on Twitter
Creating Campaigns
Types of Ads
Tools of twitter Marketing

Quora Marketing

video Marketing

Understanding Campaigns
creating 1st campaign
Importance of marketing
Benefits of marketing
using you tube for Business
Developing you tube for Marketing strategy
Get traffic through you tube channel/ to your website
Create adgroup
Targeting options
YouTube Monetization
How to Increase Youtube (Views, Subscriber Etc.)

Google Analytics

Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Gooogle analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
How to set up analytics account
Hot to add analytics code in website
Understanding goals and conversion how to setup goals?
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate how to reduce bounce rate
How to setup goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via Google analytics
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
GOOGLE ANALYTICS CERTIFICATION

Mobile Web Marketing

Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of Mobile marketing
- Email Marketing
  - Database Collection of Email Id’s
  - Service provider (Mailchimp, Sendgrid)
  - mail Templates
App Store optimization (ASO)
Addmob
SMS marketing
Whatsapp Marketing

Online Reputation Management (ORM)

What is online reputation management
Why online reputation management
Understanding ORM scenario
How to deal with criticism online
ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by step guide to overcome negative online reputation
Best examples of online reputation management

Adsense & Blogging

What is Adsense
How to get approved for Adsense
Cool trick to get Adsense approval by Google
Using your adsense account interface Placing ads on your blog
Creating blogs with our Free theme
What is Blogging
How to Blog
What is Wordpress and How to Create with Wordpress
Wordpress Themes and Plugins

Affiliates

What is Affiliates
How to join and Earn with Affiliates
op Indian and Worldwide Bloggers
How ot Earn Money with Blogging

Ecommerce Marketing

What is Ecommerce
Top Ecommerce Website around the world
Ecommerce scenario in India
How to do SEO of an Ecommerce website
Why you need a solid Ecommerce marketing strategy
Formulating right Ecommerce marketing strategy
Ecommerce business
Case studies on Ecommerce website
Opencart

How To Grab Freelancing Projects?

Certifications

Google ads Fundamental
Google ads Search
Google ads Display
Google ads Video
Google ads Shopping
Google ads Mobile
Google Analytics
Assessment Certification
Hotspot

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Best Digital Marketing Training course In Ghaziabad