Best Digital Marketing Training course In Gurgaon

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Best Digital Marketing Training Course in Gurgaon & Digital Marketing Training Institute in Gurugram

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Are you Looking Best institute for Digital Training Course in Gurgaon / Gurugram? DUCAT offers Digital marketing training classes (SEO, SEM SMO and PPC) with live project by expert trainer in Gurgaon. Our Digital marketing training program is specially designed for Under-Graduates, Graduates, Working Professionals and Freelancers. We provide end to end learning on Digital Domain with deeper dives for Creating a winning career for every profile.

Why To Enroll In Our Digital Marketing Training Course in Gurgaon?

We Focus on Innovative ideas, High-quality Training, Smart Classes, 100% job assistance, Opening the doors of opportunities. Our Digital Markeing Trainees are working across the nation. We at Ducat India, No#1 Digital Marketing Course in Gurgaon with 100% Placement . 40+ Modules, 3 Months Course. Certified Trainers with Over 10,000 Students Trained in Digital Marketing Course in Gurgaon/Gurugram.

What Our Students Will Get During Digital Marketing Course?

Get dedicated student support, career services, industry expert mentors and real world projects. Career Counselling. Timely Doubt Resolution. 50% Salary Hike, Career Counselling Case Studies + Tools + International Certificate.

Overview of Digital Marketing

  • What is marketing and digital marketing?
  • Understanding Marketing and Digital Marketing Process?

Website Creation

  • Understanding about Internet , websites , domain , web server , web hosting etc.
  • Planning of a website
  • HTML Basic
  • About CMS and creating website in Wordpress
  • Domain Booking
  • Server & Hosting
  • One Live Projec

Search Engine Optimization

  • What is SEO?
  • What are search engines and their functions ?
  • Understanding traffic , keywords etc
  • On page optimization
    • Site Analysis
    • Keyword Research With Google Keyword Planner
    • Keyword Planning
    • Domain
    • URL Structure
    • Title Tag
    • Meta Tag
    • Google Analytics (Code Generation)
    • Canonical Tag
    • H1 Tag
    • Image Optimization (Alt Tag)
    • Anchor Tag
    • Content Optimization
    • Sitemap Creation & Submission (html and xml)
    • Robots.txt
    • Custom 404
    • 01 Redirect
    • .htaccess
  • Off page optimization
    • What is Off page SEO?
    • Why Off page is Important
    • What are Backlinks?
    • Backlinks Creation Methods
    • Difference Between Do Follow and No Follow Backlinks
    • What is Google Page Rank
    • How to Increase Google Page Rank
    • Web Directory Submissions
    • Social Bookmarking
    • Article Writing & Submission
    • Press Release Writing & Submission
    • Comment Blogging
    • Classifieds Posting
    • Forum Posting
    • Link Exchange (One way, two way and three way)
    • Search Engine Submissions
    • RSS Feeds
  • Google Web Master Tool (Search Console )
  • Bing Web Master Tool
  • SEO Interview Questions
  • Others SEO Tools

PPC Advertising (Google Ads & Express)

  • Understanding in organic search results
  • ntroduction to Google ads & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google ads account
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display,
  • Difference between search & display campaign
  • How does adwords rank ads
  • Understanding adwords algorithm (adrank) in detail with examples
  • What is quality score
  • Why quality score is important What is CTR?
  • Why CTR is important Understanding bids
  • Advanced level bid strategies
  • Enhanced CPC
  • What are flexible bidding strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Creating adgroups
  • Finding relevant adgroups options using tool
  • creating adgroups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • Google Web Master Tool (Search Console )
  • Creating ads
  • understanding ad metrics Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Remarketing

Social Media Marketing

  • What is social media
  • understanding the existing social media paradigms & psychology
  • How social media marketing is different than others

Facebook & Instagram Marketing

  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page merketing
  • Facebook Advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Creating Facebook advertising campaign
  • argeting in ad campaign
  • Payment module-CPC vs CPM-CPA
  • Setting up conversion tracking
  • facebook instant articles
  • facebook creator studio
  • Ad breaks

Linkedin Marketing

  • What is Linkedin
  • Understanding Linkedin
  • company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • Understanding Linkedin Groups (Manage Linkedin groups)
  • How to do marketing on Linkedin groups
  • Linkedin Advertising & it best Practices
  • Increase ROI from Linkedin ads
  • Linkedin Publishing

Twitter Advertising

  • understanding twitter
  • Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
  • ow to do marketing on Twitter
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools of twitter Marketing

Quora Marketing

video Marketing

  • Understanding Campaigns
  • creating 1st campaign
  • Importance of marketing
  • Benefits of marketing
  • using you tube for Business
  • Developing you tube for Marketing strategy
  • Get traffic through you tube channel/ to your website
  • Create adgroup
  • Targeting options
  • YouTube Monetization
  • How to Increase Youtube (Views, Subscriber Etc.)

Google Analytics

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding Gooogle analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • How to set up analytics account
  • Hot to add analytics code in website
  • Understanding goals and conversion how to setup goals?
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate how to reduce bounce rate
  • How to setup goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
  • GOOGLE ANALYTICS CERTIFICATION

Mobile Web Marketing

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile marketing
    • Email Marketing
      • Database Collection of Email Id’s
      • Service provider (Mailchimp, Sendgrid)
      • mail Templates
  • App Store optimization (ASO)
  • Addmob
  • SMS marketing
  • Whatsapp Marketing

Online Reputation Management (ORM)

  • What is online reputation management
  • Why online reputation management
  • Understanding ORM scenario
  • How to deal with criticism online
  • ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management

Adsense & Blogging

  • What is Adsense
  • How to get approved for Adsense
  • Cool trick to get Adsense approval by Google
  • Using your adsense account interface Placing ads on your blog
  • Creating blogs with our Free theme
  • What is Blogging
  • How to Blog
  • What is Wordpress and How to Create with Wordpress
  • Wordpress Themes and Plugins

Affiliates

  • What is Affiliates
  • How to join and Earn with Affiliates
  • op Indian and Worldwide Bloggers
  • How ot Earn Money with Blogging

Ecommerce Marketing

  • What is Ecommerce
  • Top Ecommerce Website around the world
  • Ecommerce scenario in India
  • How to do SEO of an Ecommerce website
  • Why you need a solid Ecommerce marketing strategy
  • Formulating right Ecommerce marketing strategy
  • Ecommerce business
  • Case studies on Ecommerce website
  • Opencart

How To Grab Freelancing Projects?

Certifications

  • Google ads Fundamental
  • Google ads Search
  • Google ads Display
  • Google ads Video
  • Google ads Shopping
  • Google ads Mobile
  • Google Analytics
  • Assessment Certification
  • Techstack Certificates
  • Hotspot
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